Tips for Engaging Employees During an Enrollment Period

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A few seasons are as busy for HR employees as open enrollment. Benefits enrollment is a critical time where employees are informed about their benefits package, any options available and how their unique life situations affect their benefits. Whether you’re amid open enrollment or gearing up for the next round of benefits administration, here are some helpful tips and tricks.

One of the most frustrating aspects for many employees is selecting plans. Most employees simply want to know how their options are changing this year, how to apply and which plan best suits their situation. However, comparing multiple plans can be a time-consuming and stressful time for employees who may not be used to shopping for premiums, deductions, and obscure coverage options.

Create a detailed, yet streamlined, way to compare and contrast any plan options. Offer the full information for individuals who want to discuss the finer points, but use visual tools such as charts and color-coded labels to easily show the major features of each plan.

Another potential sticking point is the major benefits changes. The options and price points available to HR may change from year to year, but your employees may not understand or appreciate dramatic alterations to their benefits. Find a way to communicate not only the options available but why your company chose these options and alterations instead of alternative plans.

Finally, be sure to use a holistic and positive tone when going through benefits enrollment. Don’t get too caught up in comparing details that you forget to communicate the entire range of benefits employees will receive. Be prepared to patiently discuss each option and help employees who may be angry, confused or disinterested discover how your benefits packages can work for them and provide positive changes to their insurance, savings, and lifestyle.